We Specialize In
Product Analytics & UX Research
01.
Capture the right
signals
02.
Discover what drives
your growth
03.
Get laser-focused on
meeting user needs
04.
Say bye to analysis paralysis and hi to actionable insights
05.
Continuous discovery, continuous success
Our Services
In-depth expertise with flexible contracts that fit your needs,
without any long-term commitment or extended onboarding times
UX & Data Audit
We audit your product's UX and existing customer data, giving you an overview of your current product performance and a strategic roadmap for improvements.
Usually project-based
Tool Evaluation & Implementation
We evaluate, implement or switch to the right product analytics and research tools, enabling your company to accurately collect and gain valuable customer insights.
Usually 3-6 months
Analytics &
Research Support
We help you design, run and manage your product analytics and research initiatives, bringing best practices and industry-leading knowledge into the team, efficiently and effortlessly.
Usually 6-9 months
Insights
Management
We set up an insights repository to make sure all insights are accessible to anyone in the company, helping teams make better and faster product decisions.
Usually project-based
Why Work With Us?
As product people, we know first-hand how critical it is to track product success, customer health and to connect the “what” with the “why” for desired business outcomes
Startup Expertise
We have 18 years of combined product and UX research experience in both B2B and B2C startup settings. Any data problems you are facing, we most likely encountered and resolved them.
Bias for Action
We are doers, not talkers.
Unlike expensive consultants who might only give you high-level frameworks or generic advice, we are hands-on and get the job done.
Value-led
We only consider ourselves successful if we bring real value to our clients and build meaningful relationships. That’s why we offer free, regular check-ins even after project completion.
About Us
Catherine Tang
A curious product manager with 8+ years of diversified product experience in launching and scaling customer-facing B2B and B2C products in a Lean / Agile and iterative way.
Catherine specializes in crafting high-performance customer-centered products, in early-stage startups, scale-ups as well as in fast-paced established organizations, by leveraging the power of data and research.
Susanne Wilfinger-Leung
A passionate UX Consultant with 10+ years of experience leading the end-to-end design process and UX research for startups, scale-ups and small businesses across various industries (B2B & B2C).
Susanne enjoys collaborating with cross-functional teams to deliver exceptional, data-informed UX design that meets user needs and business goals.
Her specialty: dedication to the craft, attention to detail, and her relentless curiosity about people’s stories, motivations, and behaviors.
Our Tool Kit
Pendo
UserTesting
Amplitude
